What you need to know about serving ads on your channel
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You can serve ads on your channel if your account is approved for monetization.
You can get approval for your account by following this link; once logged into your Roku developer account :
https://developer.roku.com/developer/billing
After you submit your tax information, the approval process can take a couple of hours or weeks. After your account is approved for monetization, you can serve ads on all the channels you publish in that particular developer account.
2. You need an “ad feed”
– you can build your own ad server to generate the required VAST URL containing your video ads, or you can use a service provider.
As ad content:
– you can show your ads or sell your ad inventory – ad space to different companies or services – it is most definitely the most profitable, and you can implement it from the first day of your channel being published.
– partner with a provider who will monetize your channel;
You can find a wide variety of companies out there who are eager to put ad feeds on your channel – some legit most of them aren’t, so make sure you do your due diligence when selecting a 3ed party to monetize your channel.
– Roku – if your channel is big enough, you can monetize it with Roku.
“By default, Direct Publisher channels that are monetizing content split their ad inventory with Roku. Channels control 70% of their inventory and keep 100% of the gross ad revenue. The other 30% of the ad inventory is routed to Roku, which retains 100% of the gross revenue generated from the ads it delivers.” ( https://developer.roku.com/en-gb/docs/features/monetization/video-advertisements.md )
From experience, they only do that after a channel has some installations – they are not interested in smaller or beginner channels.
To have Roku as a partner for all your ad inventory, Roku must select your channel. So it is a Roku to you, not from you to the Roku process. To be considered by Roku as a partner, your channel needs to meet the minimum criteria they have published in the official Roku documentation :
“Channels will be considered for participation by Roku after completing both of the following thresholds:
5,000 new installs over the last calendar month
50,000 streaming hours over the last calendar month
Reaching these thresholds does not guarantee a channel entry into the program; Roku reserves the right to select or decline any publisher. ( https://developer.roku.com/en-gb/docs/features/monetization/video-advertisements.md )”
3. Roku will show ads after a visitor spends a minimum of 15 minutes on your channel.
Roku will show ads at the beginning and the end of the content, and you can also set up ad breaks to show ads during your content playback.
The recommendation is a minimum of 7 minutes time gap between the ad slots.
The best practice is to use a minimum of 20-30 minutes gap if your content is long form.
From a productivity point of view – using 10-15 minutes long content is more profitable and less intrusive from an ad showing perspective than long-form content.
Using 10-15 minutes long videos, you can have at least one ad displayed at the beginning of every video.
But first and foremost, you need quality content on your channel – without that…